Automotive manufacturers face increasing pressure to design vehicles that meet stringent performance standards, especially in areas like Noise, Vibration, and Harshness (NVH). Achieving this requires Computer-Aided Engineering (CAE), an intensive process that relies on advanced simulation tools, high-performance computing, and highly specialized engineers.
When a leading OEM faced a 50% premature failure rate in its front aero shield, it was clear that the existing PET-based solution, while effective against stone chipping, lacked the abrasion resistance to survive real-world road conditions. From rough urban streets to snow-packed highways, the shield was wearing out far sooner than expected, leading to costly warranty claims and undermining customer satisfaction.
In the North American market, the roof console sunglasses holder was only capable of holding up to 30 percentile glasses. This meant it could not store many of the larger, modern styles of sunglasses in use today. The issue was not just limited to storage capacity, but also fall out, while opening the holder and retention, in extreme uphill driving conditions.
In wire harness design, accounting for potential movement and clearance is critical. To do this, designers manually created a bounding surface; an approximation of how much space the harness might need as it flexes.
A leading aerospace OEM faced major challenge in fastener design. Several OEM specific attributes were missing in the fastener library. So, designers had to manually create the fastener with specific attributes.
A major OEM’s design team was losing valuable time manually configuring welds. Repetitive design tasks and frequent back-and-forth over invalid weld parameters led to delays and rising development costs, making the overall process inefficient and error-prone.
At Goken, we know engineering leaders face tough challenges: misaligned BOMs, siloed teams, and PLM systems that create more headaches than solutions. That’s why we specialize in making Dassault Systèmes’ 3DEXPERIENCE work smarter for your business—turning complexity into clarity and ideas into reality.
Across modern hospitals, one of the most overlooked challenges is also one of the most operationally disruptive: moving patients. The journey from admission to diagnosis, treatment, and recovery often requires a patient to be transferred multiple times
In today’s automotive engineering environment, structural efficiency and development agility are no longer aspirational—they are mandatory. As global OEMs face mounting pressure to deliver modular vehicle platforms across diverse markets, the cross car beam has emerged as one of the most strategically significant components in upper body structural design.
The powersports industry thrives on agility, innovation, and the ability to meet evolving consumer demands. A leading Powersports OEM sought to expand its product lineup with a cost-effective Side-by-Side All-Terrain Vehicle (ATV), a versatile off-road vehicle designed for utility and recreation. With a compressed timeline of just 10 months and limited internal resources, the OEM faced significant challenges in balancing this ambitious project with its ongoing operations
Imagine driving a vehicle through city streets and then effortlessly transitioning into flight. The concept of roadable aircraft—vehicles that seamlessly operate on roads and in the skies—has evolved from a futuristic vision into a tangible reality. A Massachusetts-based startup aimed to pioneer this hybrid transportation revolution by developing a chassis system capable of performing in both automotive and aerospace environments.
The electric vehicle (EV) industry is growing at an unprecedented pace, driven by innovation and global efforts to reduce carbon emissions. EV manufacturers are under immense pressure to deliver cutting-edge vehicles quickly to maintain a competitive edge in the market. In this context, one rapidly expanding EV Original Equipment Manufacturer (OEM) faced a significant challenge in scaling its development processes to meet rising demands.
In today's globalized automotive industry, seamless coordination between international partners is crucial for successful project execution. The Japan based OEM faced substantial difficulties in coordinating with their American supplier. These challenges stemmed from language and cultural differences as well as lack of technical understanding of OEM processes. Goken had the opportunity to address because of their long term relationship with the Japanese OEMs and strong technology product development background.
Goken’s client, an Automotive OEM was designing and developing a defrost duct that helps to defrost the large surface area of the windshield. The current 3D printed design made by the OEM met regulatory standards, however it could not be mass manufactured as the construction of the airflow path and its geometrical shape made tooling non-feasible. As a result, the client requested Goken’s engineering team to come up with alternative designs that could be mass produced.
Global product development is a growing trend as businesses realize the benefits of this approach. In recent years, especially since the pandemic, automotive OEMs have realized they can slash costs by partnering with an offshore company while still having access to experts through their global pool of resources. This case study represents such a global team with Goken engineers in India working closely with engineers from Korea and supporting development for a Japanese OEM.
Here is a challenge that is unique to start-ups and more specifically, EV (Electrical Vehicle) start-ups - Developing a product while also building the infrastructure that supports the development of this product. This includes PLM infrastructure with all its modules of requirements, configuration and change management, establishing processes around design and development, procurement, supplier integration. As this infrastructure evolves, there is a need to upskill existing associates and ensure that new associates onboarded are acclimatized to these processes and can effectively integrate into the organization’s way of product design and development.
The client saved approximately 100,000 USD in a year (9.5% of the development cost) while eliminating underutilized resources during valleys, minimizing overtime during peaks, and reducing dependency on Japanese engineering resources.
An OEM was experiencing over 90% turnover annually in their contractor purchasing roles. This turnover resulted in large amounts of overtime for their existing team. Extensive training was required for the newly hired associates in the purchasing department. This also reduced the amount of work contractor roles managed.
A Powersports OEM wanted to increase market share and expand their product line-up by adding a lower cost side-by-side ATV. The client had limited manpower and numerous projects in development. They approached Goken for staff augmentation support to assist the new product development that required a new body design and increased towing capacity to be delivered for evaluation within 10 months.
Automotive Original Equipment Manufacturer (OEM) often brings global suppliers onboard for their high-quality manufacturing capabilities. In certain cases, suppliers may not have local design support for close coordination with the OEM.
When resources are limited and deadlines are fast approaching, Automotive Original Equipment Manufacturer (OEM) reaches out to their trusted suppliers. Goken has been chosen for such tasks in the past by many of our clients. One such project required us to develop the chassis system and sub-systems for our clients’ Electric Vehicle (EV) in California. The project also required computational validation of components and the development of a system Failure Mode and Effect Analysis (FMEA)* and a Design Verification Plan (DVP)**.
There are numerous possibilities for using automation in the CATIA environment for optimizing the design. One way to do that is scripting, which involves writing code to execute a specific task. Another method involves writing a program in languages such as C, C#, and VBA to create new abstractions. The third approach is to develop an optimization algorithm that defines free variables and at the same time impose constraints and ranges to guide the optimization tool.
You cannot improve what you cannot measure. At Goken, we believe strongly in improving performance through continuous evaluation. We have been fortunate enough to work with clients who share our philosophy of continuous improvement. However, clients also realize that such improvement requires a process-oriented approach and a basic competency level.
When working in an environment that is fast-paced and riddled with disparate processes, productivity often suffers due to rework. A lack of organizational processes and work methods can quickly snowball into the organization not being able to release products on time or even diversify when needed.